Achievements in Black History

South Hackensack, NJ
February 1, 2012
E-Tech May Newsletter
by Candace Kennedy candace@ethnictechnologies.com

With the celebration of Martin Luther King’s 83rd birthday on Monday January 16th and the coming to the end of the third year of office for our first black president, E-Tech would like to honor all those who contributed to African American History achievements.

The 2009 inauguration of Barack Obama as president of the United States marked a defining moment in both American and World history. This historic event was another step toward Martin Luther King’s dream of a more equitable society. Throughout Black History Month we remember how Black American leaders of all kinds helped to bring our Nation together.

History of Black History

In February, the nation joins Black Americans in celebrating their rich culture, heritage, and contributions to the American lifestyle during Black History Month. Black History Month began as “Negro History Week” in 1926 which was established by Carter G. Woodson and was expanded to a month long celebration in 1976. Woodson is said to have chosen the second week in February for the celebration to honor the birthdays of Frederick Douglass, an abolitionist and editor, and Abraham Lincoln.

The scope to which Blacks have contributed to American life can be witnessed at even the most fundamental levels: Garrett Morgan invented the first Traffic Signal (1923); Lewis Latimer invented the Carbon Filament used in Light Bulbs (1882); Richard Spikes invented the Automatic Gear Shift (1932) and Lydia O. Newman invented the Hair Brush (1898). Today, Black Americans are still achieving firsts in politics, education and business: Condoleezza Rice was the first Black Woman to serve as US Secretary of State; President Barack Obama was the first African American President of the Harvard Law Review and was the first African American to run for the Democratic Party's Presidential Candidacy; and Robert Johnson, owner of Black Entertainment Television, became the first Black Billionaire in 2001.

The Black Consumer Market

There are 42 million African Americans and they comprise 13.6 percent of the U.S. population down from 14.8 percent of the population in 2000. African Americans became the nation’s second-largest minority group in the first decade of the 21st century. The African American population exceeded 500,000 in 15 states. They are the largest minority group in 24 states, compared with 20 states in which Hispanics were the largest minority group.

The Black population is younger than the rest of the U.S population. In 2011 the median age of the Black population was 41 compared to the general U.S. population at nearly 45. In addition, females represent a greater percentage of the Black population in the United States. While the Black American median household income is lower than the U.S. average, the percentage of Black American households with an income of $50,000.00 or more grew 13.5% between 2003 and 2010, compared with 8.4% for the total U.S. households.

According to the University of Georgia’s Selig Center for Economic Growth, the buying power of Black Americans was $895 Billion in 2010 and estimates the buying power in 2012 to reach $1.1 trillion. In that same year, the US Census Bureau estimated the number of Black residents at 40.7 million, comprising 13.5% of the total US population. The number of Black-owned businesses was 1.8 million in 2010, a 58% increase since 1997 and Black businesses generated revenues of $92.7 Billion that year. Black Americans are also gaining ground in education. In 2010, 18% of Black Americans held Bachelor Degrees and 1.7 million held advanced degrees (Master’s, J.D., M.D. PhD).

As this group becomes more educated and their median household income increases, they will have greater control of the consumer marketplace. Black Americans are attracted to companies that represent their lifestyle with targeted messages and images. It is the responsibility of marketers to attract and maintain a relationship with the Black consumer.

“Black folk are not just dark-skinned white people. Marketers who consciously establish a relationship with this lucrative yet underserved market, by better understanding the African-American culture, mindset, attitude, behavior and lifestyle, will reap significant long-term rewards from a loyal, influential, increasingly affluent customer base.”
-Herbert Kemp, Founder & CEO of What is Black about IT? LLC

>>>>>TIDBITS<<<<<

LOCATION
More than half of black Americans live in the South.
New York had the largest black population of any state as of July 1, 2010 (3.6 million); Georgia had the largest numeric increase since July 1, 2007 (67,500). The District of Columbia had the highest percentage of blacks (56 percent), followed by Mississippi (38 percent).

Cook County, Ill. (Chicago’s county) had the largest black population of any county (1.4 million), and Orleans Parish, La. (New Orleans’ county) had the largest numeric increase since July 1, 2007 (16,000). Claiborne County, Miss. -- on the Louisiana border --had the highest percentage of blacks in the nation (84 percent).

Seventy-seven counties were majority-black or African-American; all were in the South.

More than half of black American (53 percent) rent their homes—that’s the largest percentage of renters among the races in the U.S.

GENDER
There are more women than men.

Households: Nearly one out of every three black households (29 percent) are headed by a single woman, the highest percentage of female-headed households in the U.S.

MARRIAGE
Nearly half have never married, the highest percentage for all racial groups. Only 30 percent of blacks are now married.

MONEY
Black median family income was just over $34,000 in 2010, the lowest in the United States of any racial group. A single black woman with children earned a median annual income of $25,958.

No surprise then that one out of five black families lives in poverty. More than 40 percent of black families headed by a single mom are poor.

From 1974 to 2004, the median income fell 12% for Black men while rising 75% for Black women.

IMMIGRANTS
Only 3 million African Americans are immigrants. Of that number, nearly two-thirds were born in Latin America, the other one-third of the immigrants were born in Africa.

Only 7 percent of us speak a language other than English.

MILITARY
Number of black military veterans in the United States in 2010: 2.3 million. More military veterans are black than any other minority group.

Ethnic Technologies, LLC -- African American Insight
Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and Hispanic country of origin more accurately and comprehensively than any other approach. E-Tech incorporates a unique approach for identifying the different African American Consumers. After identifying by their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team. From that data, E-Tech is able to accurately identify the African American individuals’ Country of Origin. The incorporation of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.0 establishes a new and unprecedented level of granularity and completeness in the ethnic marketing industry. Clients also benefit from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets.

E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies, LLC. www.ethnictechnologies.com

First and foremost HAPPY HOLIDAYS TO ALL!!!

South Hackensack, NJ
December 15, 2011
December 2011 Newsletter

BOUNE FESTE
BOAS FESTAS
HYVAA JOULOOA
GOD JUL
MEILLENURS VOEUX
FROHE FESTTAGE
FELICES FIESTAS
PRETTIGE FEESTDAGEN
FELIZ NATAL
NADOLIG LLAWEN
WESOLYCH SWAIT BOZEGO NARODZENIA
MELE KALIKIMAKA
FELIZ NAVID
ADNOLLAIG SHONA DHUIT
SEASONS GREETINGS

During the Holiday Season more than ever, our thoughts turn to those who have made our progress possible. And in this Spirit we say simply but sincerely, no matter what language you may speak THANK YOU and we wish all of you a HAPPY HOLIDAY SEASON and a NEW YEAR of health, happiness and prosperity.

All the best from the team at Ethnic Technologies


With the release of our new E-Tech 8.0 Ethnic Encoding software and the release of G-Tech 3.2 Gender Encoding software in Early 2012 this could not be a more exciting year coming up in 2012 for Ethnic Technologies and our Partners. The research, time and effort put into the development assures you that E-Tech 8.0 is bar none the most accurate product in the marketplace for identifying the multicultural markets and individuals.
Multicultural Marketing and Ethnicity is our passion here and we look forward to helping all of our clients and partners achieve the results they expect from the Global Leaders in Ethnic Data Enhancements.

“Our Success is your Success”

WISHING A VERY HAPPY HOLIDAY SEASON TO ALL!

Giving Thanks

South Hackensack, NJ
November 10th, 2011
E-Tech November Newsletter
by Loretta Pogio loretta@ethnictechnologies.com.

Thanksgiving is an enduring multicultural tradition.

The American Thanksgiving holiday began as a feast of thanks in the early days of the American colonies. It originated from a mix of European and Native American traditions that celebrated communal harmony and a bountiful harvest. Both the Separatists and the Puritans brought with them a tradition of providential holidays: days of fasting during difficult or pivotal moments and days of indulgence and celebration to thank God in times of plenty. Native Americans had a rich tradition of commemorating the fall harvest with feasting and games centuries before their arrival.

George Washington formally recognized the holiday in 1789. At the height of the Civil War, Abraham Lincoln scheduled Thanksgiving for the final Thursday in November. It was celebrated on that day every year until 1939, when Franklin Roosevelt moved the holiday up a week in an attempt to spur retail sales during the Great Depression. Roosevelt’s plan was unsuccessful. In 1941 he signed a bill declaring it the fourth Thursday in November.

Thanksgiving is a festival that spans cultures, continents and millennia. Its roots can be traced to the ancient Greek, Roman, and Egyptian civilizations. The Greeks honored Demeter, the goddess of grains during Thesmophria. The Roman festival of Cerelia honored Ceres, the goddess of Corn Egyptians honored the god of vegetation and fertility, Min The ancient Chinese celebrated “Chung Ch’ui”, a three-day harvest festival

Continuing today, cultures celebrate thanks for a plentiful harvest. Although these are observed with different names, customs, and traditions they all have the common theme of gratitude.

India is a multi-lingual, multi-cultural country united in its diversity. Most Hindu festivals are directly or indirectly linked to agriculture and related activities. Pongal is an ancient festival celebrated in South India. It can be considered the Tamil equivalent of Thanksgiving. It is celebrated during the same time as other harvest festivals including 'Bhogali Bihu' in the North Eastern State of Assam, Lohri in Punjab, 'Bhogi' in Andhra Pradesh and 'Makar Sankranti' in the rest of the country. Thanksgiving is observed by Christians in the state of Goa.

In Vietnam, Tet Trung Thu is a combination of Halloween and Thanksgiving. In Vietnamese folklore, parents worked so hard during the harvest that they sometimes neglected their children. To remedy this, activities stressing family solidarity and unity were celebrated. This tradition continues today.

The Japanese celebrate Kinro Kansha No Hi, a modern name for an ancient ritual called Niinamesai (Harvest Festival). It is the National Labor and Thanksgiving Day. Many people visit their local shrine or temple to give thanks for production, harvests, and each other.

In German Speaking countries, Thanksgiving is an autumn harvest festival called Erntedank. The typical German, Austrian or Swiss thanksgiving celebration is usually a rural harvest time observance with church services, a parade, music, and a country fair atmosphere. In larger cities, churches sponsor Erntedankfest.

Canadian Thanksgiving is celebrated in October to coincide with the end of the harvest season. The first Thanksgiving celebration in North America took place in Newfoundland 43 years before the Pilgrims landed in Plymouth. Martin Frobrisher, an explorer from England held a feast in commemorating his safe arrival to the New World.

As we celebrate Thanksgiving, we are reminded that we are part of a global tradition.

The universal message of Thanksgiving may be summed up by this quote from John F Kennedy “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them”

References:
http://www.familyculture.com/
www.thanksgiving-day.org
http://www.pongalfestival.org
http://www.quotegarden.com/thanksgiving.html

Ethnic Technologies, LLC - Multicultural Insight
Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference, Hispanic country of origin and gender more accurately and comprehensively than any other approach. The EthniCenter® offers an Assimilation Index, which distinguishes Hispanic individuals based on their ability to speak their Native Language or understand the language of their prevailing culture. E-Tech incorporates a unique approach for the different Hispanic Countries of Origin. After identifying their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team. From that data, E-Tech is able to accurately identify the Hispanic individuals’ Country of Origin. The incorporation of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.0 establishes a new and unprecedented level of granularity and completeness in the ethnic marketing industry. Clients also benefit from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets.

E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic
Technologies, LLC.