Booming Growth in the Hispanic Population of Texas: What will the future hold?

Not surprising uphill exponential climb in the Hispanic population of just Texas alone. A prediction of the future population percentages overall? Who knows... Only time will tell. But what can be certain is that with a booming population comes changes in the political, cultural and possibly economic climate. 

"Within a decade, Hispanics are projected to eclipse non-Hispanic whites as the largest race or ethnic group in Texas. It’s a development that could someday shift the state’s — or, given the size of Texas, even the nation’s — politics."

Check it out Here in the link --- via NPR

Ethnic Technologies is pleased to announce the release of E-Tech Version 8.1

E-Tech January Press Release
January 31, 2013
by Karen Sinisi karens@ethnictechnologies.com
South Hackensack, NJ The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics is pleased to announce the release of E-Tech Version 8.1. While our software is already the best, our team has been working hard incorporating even more of the most up to date multicultural demographic information. On a typical national database, you will see the following substantial increases in your ability to market to individuals of the following ethnicities, representing billions of dollars in market share:

Comparison of E-Tech 7 Series Software Data to E-Tech Version 8.1

Hispanics                                        + 7.5 % Increase
African Americans                          + 16.9 % Increase
East Asians                                    + 8.3 % Increase

E-Tech Name Research:

Leading name research has been a key strength of E-Tech for more than 30 years. E-Tech Version 8.1 now incorporates 7.39% more First Names and 8.20% more Last Names than E-Tech Version 8.0. For unique First Name analysis, E-Tech 8.1 now has over 109,000 entries. On your database, one of these names can count for a single identification or thousands. The E-Tech Last Name tables now have more than one million entries.

E-Tech is More Than a Name System:

E-Tech has always been more than a simple Name System. Ethnic Technologies proprietary Enhanced Neighborhood Analytics (ENA) uses granular, multi-sourced geographic information as well as other proprietary technologies to determine the ethnicity of what a simple Name System could only identify as multi-ethnic. When you are looking for that perfect target audience, “multi-ethnic” leaves you stranded like the generic “one size fits all” approach. For example, “Lee” is a multi-ethnic Last Name. E-Tech can identify a person named John Lee as Chinese, Korean, English or African American. This same technology is applied to more than 4,000 other shared Last Names in the E-Tech product.

The E-Tech Challenge Guarantee:

There is nothing we love more than to show people the powerful multicultural marketing capabilities of our product. Please contact us for a free analysis of your customer data and how we can help you reach the fastest growing, highest dollar value groups of people in the United States. 

Jose A. Segarra joins E-Tech as Business Development Executive

E-Tech January Press Release
by Karen Sinisi karens@ethnictechnologies.com
South Hackensack, NJ

Ethnic Technologies (E-Tech) is pleased to announce that Jose Aurelio Segarra, an outstanding and highly successful Business Development, Sales and Marketing professional, has joined our firm. In his role as Business Development Executive, he will be responsible for developing new market opportunities and growing existing markets. Prior to joining Ethnic Technologies, Mr. Segarra worked with clients in a wide variety of fields, including technology, government, business and direct marketing.

Early in his career, Mr. Segarra had a very successful tenure with IBM. Later, he successfully pursued the opportunity to establish his own business in his native Ecuador. While in Ecuador, he partnered with IBM, a technology powerhouse, on a wide variety of business development opportunities and provided personalized attention for their clients. Taking on greater challenges, Mr. Segarra moved to the New York City area to work as a Direct Marketing Specialist for a Canadian Marketing company. He has also taken leading roles developing government-related business for companies in the service industry.

“When the opportunity to join Ethnic Technologies arose, I was sure it was the perfect fit for me to utilize my skills and experience and further my career working with the Industry Leader in Multicultural Marketing,” said Mr. Segarra.

Mr. Segarra’s multicultural background as well as his broad international exposure and his multilingual skills are sure to be an asset to his clients and colleagues.

“I am certain that Mr. Segarra’s expertise will be an important asset to Ethnic Technologies,” said Karen Sinisi, Director of Sales and Marketing. “We anticipate that his knowledge and skill sets will help us capitalize on our current growth as well as shape the future of E-Tech’s business success.”

About Ethnic Technologies: 
Ethnic Technologies is the Global leader in Multicultural Marketing, Research, Data Enhancement and Analytics. Ethnic Technologies’ E-Tech software solutions are the result of over 30 years of continuous multicultural, ethnic and language preference research. E-Tech's Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for digital marketing, mailing, e-mail campaigns, CRM or modeling, the same excellent results have been achieved. For more information, visit www.ethnictechnologies.com or contact Karen Sinisi, Director of Sales & Marketing, Ethnic Technologies, (866) 333-8324 ext. 117.