Jan 14, 2013

Jose A. Segarra joins E-Tech as Business Development Executive

E-Tech January Press Release
by Karen Sinisi karens@ethnictechnologies.com
South Hackensack, NJ

Ethnic Technologies (E-Tech) is pleased to announce that Jose Aurelio Segarra, an outstanding and highly successful Business Development, Sales and Marketing professional, has joined our firm. In his role as Business Development Executive, he will be responsible for developing new market opportunities and growing existing markets. Prior to joining Ethnic Technologies, Mr. Segarra worked with clients in a wide variety of fields, including technology, government, business and direct marketing.

Early in his career, Mr. Segarra had a very successful tenure with IBM. Later, he successfully pursued the opportunity to establish his own business in his native Ecuador. While in Ecuador, he partnered with IBM, a technology powerhouse, on a wide variety of business development opportunities and provided personalized attention for their clients. Taking on greater challenges, Mr. Segarra moved to the New York City area to work as a Direct Marketing Specialist for a Canadian Marketing company. He has also taken leading roles developing government-related business for companies in the service industry.

“When the opportunity to join Ethnic Technologies arose, I was sure it was the perfect fit for me to utilize my skills and experience and further my career working with the Industry Leader in Multicultural Marketing,” said Mr. Segarra.

Mr. Segarra’s multicultural background as well as his broad international exposure and his multilingual skills are sure to be an asset to his clients and colleagues.

“I am certain that Mr. Segarra’s expertise will be an important asset to Ethnic Technologies,” said Karen Sinisi, Director of Sales and Marketing. “We anticipate that his knowledge and skill sets will help us capitalize on our current growth as well as shape the future of E-Tech’s business success.”

About Ethnic Technologies: 
Ethnic Technologies is the Global leader in Multicultural Marketing, Research, Data Enhancement and Analytics. Ethnic Technologies’ E-Tech software solutions are the result of over 30 years of continuous multicultural, ethnic and language preference research. E-Tech's Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for digital marketing, mailing, e-mail campaigns, CRM or modeling, the same excellent results have been achieved. For more information, visit www.ethnictechnologies.com or contact Karen Sinisi, Director of Sales & Marketing, Ethnic Technologies, (866) 333-8324 ext. 117.

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