E-Tech January Press Release
January 31, 2013
by Karen Sinisi karens@ethnictechnologies.com
South Hackensack, NJ The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics is pleased to announce the release of E-Tech Version 8.1. While our software is already the best, our team has been working hard incorporating even more of the most up to date multicultural demographic information. On a typical national database, you will see the following substantial increases in your ability to market to individuals of the following ethnicities, representing billions of dollars in market share:
Comparison of E-Tech 7 Series Software Data to E-Tech Version 8.1
Hispanics + 7.5 % Increase
African Americans + 16.9 % Increase
East Asians + 8.3 % Increase
E-Tech Name Research:
Leading name research has been a key strength of E-Tech for more than 30 years. E-Tech Version 8.1 now incorporates 7.39% more First Names and 8.20% more Last Names than E-Tech Version 8.0. For unique First Name analysis, E-Tech 8.1 now has over 109,000 entries. On your database, one of these names can count for a single identification or thousands. The E-Tech Last Name tables now have more than one million entries.
E-Tech is More Than a Name System:
E-Tech has always been more than a simple Name System. Ethnic Technologies proprietary Enhanced Neighborhood Analytics (ENA) uses granular, multi-sourced geographic information as well as other proprietary technologies to determine the ethnicity of what a simple Name System could only identify as multi-ethnic. When you are looking for that perfect target audience, “multi-ethnic” leaves you stranded like the generic “one size fits all” approach. For example, “Lee” is a multi-ethnic Last Name. E-Tech can identify a person named John Lee as Chinese, Korean, English or African American. This same technology is applied to more than 4,000 other shared Last Names in the E-Tech product.
The E-Tech Challenge Guarantee:
There is nothing we love more than to show people the powerful multicultural marketing capabilities of our product. Please contact us for a free analysis of your customer data and how we can help you reach the fastest growing, highest dollar value groups of people in the United States.
January 31, 2013
by Karen Sinisi karens@ethnictechnologies.com
South Hackensack, NJ The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics is pleased to announce the release of E-Tech Version 8.1. While our software is already the best, our team has been working hard incorporating even more of the most up to date multicultural demographic information. On a typical national database, you will see the following substantial increases in your ability to market to individuals of the following ethnicities, representing billions of dollars in market share:
Comparison of E-Tech 7 Series Software Data to E-Tech Version 8.1
Hispanics + 7.5 % Increase
African Americans + 16.9 % Increase
East Asians + 8.3 % Increase
E-Tech Name Research:
Leading name research has been a key strength of E-Tech for more than 30 years. E-Tech Version 8.1 now incorporates 7.39% more First Names and 8.20% more Last Names than E-Tech Version 8.0. For unique First Name analysis, E-Tech 8.1 now has over 109,000 entries. On your database, one of these names can count for a single identification or thousands. The E-Tech Last Name tables now have more than one million entries.
E-Tech is More Than a Name System:
E-Tech has always been more than a simple Name System. Ethnic Technologies proprietary Enhanced Neighborhood Analytics (ENA) uses granular, multi-sourced geographic information as well as other proprietary technologies to determine the ethnicity of what a simple Name System could only identify as multi-ethnic. When you are looking for that perfect target audience, “multi-ethnic” leaves you stranded like the generic “one size fits all” approach. For example, “Lee” is a multi-ethnic Last Name. E-Tech can identify a person named John Lee as Chinese, Korean, English or African American. This same technology is applied to more than 4,000 other shared Last Names in the E-Tech product.
The E-Tech Challenge Guarantee:
There is nothing we love more than to show people the powerful multicultural marketing capabilities of our product. Please contact us for a free analysis of your customer data and how we can help you reach the fastest growing, highest dollar value groups of people in the United States.
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