Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different
Here is an interesting article about Millennials vs. Baby Boomers and how these new "Millennial" Consumers (age 16 - 29 ((although this time line has been debated and is often considered a combination of Gen Y and Gen Z))) are wired differently. To the frustration of many an Advertising executive, these consumers will actually absorb the media around them in a different way than traditional media allows. As the article talks about, it's the difference between "Digital Natives" (Millennials) and "Digital Immigrants" (Baby Boomers). Baby Boomers are embraced by the media and traditional advertisers but, as they are rapidly coming of age, marketers will need to start considering how to advertise to this new millennial market. With the Millennials participating in protests like "Occupy Wall St." around the nation - in which they beg for a change in the old system - developing new digital strategies and changing the way one advertises could be key to embracing and marketing to this new generation of consumers.
Showing posts with label link. Show all posts
Showing posts with label link. Show all posts
Oct 6, 2011
Aug 10, 2011
Important Dates and a Peek at our Latest Newsletter
Check out our newest Newsletter on "MULTICULTURAL MAGIC: B2B GROWTH"
Entrepreneurship is important; it spurs innovation, employment and economic growth. It is estimated that immigrants/multiculturals, create businesses at 2-3 times the average rate. Some start as SOHO (small office, home office) and grow into larger businesses which can be categorized by SIC codes, with many employees and sizable sales volumes.
A study by Duke University, University of California, Berkeley, and Harvard University found that immigrants founded almost 52 % of Silicon Valley startups launched from 1995 to 2005. A quarter of the patents filed during the same period came from immigrants.
To read the rest of this Newsletter click here
May 6, 2011
Cinco de Mayo Facts & Figures
Cinco de Mayo celebrates the battle fought between the Mexican and French armies on May 5, 1862. The Mexican army was able to defeat the much larger French forces under the guidance of General Ignacio Zaragoza. Cinco de Mayo is mostly celebrated in the Mexican State of Puebla and in the United States. It is a celebration of Mexican culture and heritage.
The median age of people of Mexican descent is 25.6 yrs.
The median income is $39,115 for Mexican households.
76% of Mexican homes primarily speak a language other than English in their homes.
Persons with Mexican origin own 1 million businesses in the United States.
In 5 years the percent of businesses owned by Mexicans has increased by almost 48%.
The first woman to be US Surgeon General was Hispanic American, Antonia Coello Novello.
The longest flight by a Mexican aviator was a goodwill mission flown by Captain Emilio Carranza.
Statistics were found on the census website: http://www.census.gov/
The median age of people of Mexican descent is 25.6 yrs.
The median income is $39,115 for Mexican households.
76% of Mexican homes primarily speak a language other than English in their homes.
Persons with Mexican origin own 1 million businesses in the United States.
In 5 years the percent of businesses owned by Mexicans has increased by almost 48%.
The first woman to be US Surgeon General was Hispanic American, Antonia Coello Novello.
The longest flight by a Mexican aviator was a goodwill mission flown by Captain Emilio Carranza.
Statistics were found on the census website: http://www.census.gov/
Jul 24, 2009
But is that really a name?
by Lisa Radding lradding@ethnictechnologies.com
Sometimes it is hard to determine when a name is a name. Native American names, for instance, can be misleading to the American eye. But let me assure you that a Mr. Big Horn and a Ms. Flying Earth do exist and that those are their legal names.
About two months ago The Seattle Times published an article about how Facebook deals with these names: it simply shuts down the accounts. You can read the article here:http://seattletimes.nwsource.com/html/businesstechnology/2009235357_facebook19.html
Facebook faces (no pun intended) an interesting conundrum: How can it keep its integrity as a network if people use fake names? But then, how can it accurately determine which names are fake without extensive research or some (probably labor intensive) proof of identity screening?
I wrote last time about Jonnathan Smmith. Would Facebook consider this a fake name or is it simply an alternate spelling? He wouldn’t be able to prove that it is his name because legally, it isn’t. Yet if you search for the last name “Fingernail” (Native American), at least four people appear who seem to legitimately have this name. I do, however, question the other six results that appear on the first page. What then should Facebook do with a name containing “Fingernail?” We may laugh at the name “Fingernail” but we could also simply consider it an ethnic name. Perhaps we should consider Facebook’s action discrimination against ethnic names. Or perhaps we should consider it an antifraud measure.
Whichever way you view it, it strikes me how easily an ethnic name can be misunderstood. It’s my job to understand them correctly, in the abstract, unconnected to a person. That way, if someone uses the name “Fingernail” or “Smmith,” for example, we can understand the names and the people as Native American or English (baring Enhanced Neighborhood Analytics) respectively. And I frequently get a good laugh imagining people going through life with some of the names I come across, the type that would cause Facebook to shut down accounts.
About two months ago The Seattle Times published an article about how Facebook deals with these names: it simply shuts down the accounts. You can read the article here:http://seattletimes.nwsource.com/html/businesstechnology/2009235357_facebook19.html
Facebook faces (no pun intended) an interesting conundrum: How can it keep its integrity as a network if people use fake names? But then, how can it accurately determine which names are fake without extensive research or some (probably labor intensive) proof of identity screening?
I wrote last time about Jonnathan Smmith. Would Facebook consider this a fake name or is it simply an alternate spelling? He wouldn’t be able to prove that it is his name because legally, it isn’t. Yet if you search for the last name “Fingernail” (Native American), at least four people appear who seem to legitimately have this name. I do, however, question the other six results that appear on the first page. What then should Facebook do with a name containing “Fingernail?” We may laugh at the name “Fingernail” but we could also simply consider it an ethnic name. Perhaps we should consider Facebook’s action discrimination against ethnic names. Or perhaps we should consider it an antifraud measure.
Whichever way you view it, it strikes me how easily an ethnic name can be misunderstood. It’s my job to understand them correctly, in the abstract, unconnected to a person. That way, if someone uses the name “Fingernail” or “Smmith,” for example, we can understand the names and the people as Native American or English (baring Enhanced Neighborhood Analytics) respectively. And I frequently get a good laugh imagining people going through life with some of the names I come across, the type that would cause Facebook to shut down accounts.
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