Wired: Millenials vs. Baby Boomers

Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different

Here is an interesting article about Millennials vs. Baby Boomers and how these new "Millennial" Consumers (age 16 - 29 ((although this time line has been debated and is often considered a combination of Gen Y and Gen Z))) are wired differently. To the frustration of many an Advertising executive, these consumers will actually absorb the media around them in a different way than traditional media allows. As the article talks about, it's the difference between "Digital Natives" (Millennials) and "Digital Immigrants" (Baby Boomers). Baby Boomers are embraced by the media and traditional advertisers but, as they are rapidly coming of age, marketers will need to start considering how to advertise to this new millennial market. With the Millennials participating in protests like "Occupy Wall St." around the nation - in which they beg for a change in the old system - developing new digital strategies and changing the way one advertises could be key to embracing and marketing to this new generation of consumers.

Ethnic Technologies CEO Presents Sword at Recent War Veteran’s Commissioning

FOR IMMEDIATE RELEASE
Contact: Candace Kennedy, Ethnic Technologies,LLC.
Phone: (201) 440-8923 ext. 106

August 10, 2011

Ethnic Technologies LLC CEO Zack Wilhoit presented 2nd Lt. Daniel Koehler USMC with his officer’s sword at a commissioning ceremony recently. 2nd Lt. Koehler served his country as an enlisted Marine in Iraq clearing IED’s and accomplishing other important missions. After returning home, he completed his bachelor’s degree and additional Marine Corps training to earn his commission as an officer in the United States Marine Corps. “Today was a well-deserved celebration for Dan Koehler and his wonderful family”, said CEO Zack Wilhoit. “We definitely want to look for other opportunities to work through our company, with our partners and as individuals to further support and honor our wonderful men and women serving in the military.”

Important Dates and a Peek at our Latest Newsletter

Check out our newest Newsletter on "MULTICULTURAL MAGIC: B2B GROWTH"

Entrepreneurship is important; it spurs innovation, employment and economic growth. It is estimated that immigrants/multiculturals, create businesses at 2-3 times the average rate. Some start as SOHO (small office, home office) and grow into larger businesses which can be categorized by SIC codes, with many employees and sizable sales volumes.

A study by Duke University, University of California, Berkeley, and Harvard University found that immigrants founded almost 52 % of Silicon Valley startups launched from 1995 to 2005. A quarter of the patents filed during the same period came from immigrants.

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